Profile
Millie loves Min began in 2008 after designer Julia Softley combined her fashion business & agency skills with her fine art background, to create what she felt the Australian fashion market needed… a colourful, feminine & well price pointed label. In addition incorporating Julia’s illustrations into the prints diverged Millie loves Min apart from other Australian labels.
The label named after her younger twin sisters Corinne and Camille, consequently creative, smart, beautiful girls were the perfect inspiration for the label.
The Millie loves Min girl spends her Summers at the beach, with friends drinking cocktails where in Winter she explores vintage markets & café lattes. She loves color and comfort while looking fabulous in her well-composed outfit.
The latest collection 'The Grand Voyage' ‘The Grand Voyage’ is decorated with trend driven, 50’s inspired swing dresses and tassel throws reminding us travel is not only to experience something new but always should be enjoyable.
Millie loves Min, is constantly extending her collections and adding more texture such as knits & accessories… while maintaining the illustrative signature. Millie loves Min will always be easily accessible to its customer… as she shops on the go…& dresses well to feel fantastic!
